Monday, March 07, 2005

Dunkin Donuts: "high-quality coffees without the cultural pretension"

An enjoyable article in Slate I think perfectly encapsulates in spots the "charm" of Dunkin Donuts and coins what should be their slogan. Sure, the coffee is almost intolerably sweet and your average location isn't really a place were you would want to have a seat and enjoy the atmosphere (they're typically dirty and the color-scheme is offensive to the eye), but as a New Englander I can't help but feel a little nostalgic. On a cold winter morning there is nothing that wakes and warms you up better than a "large regular". I have a particular fondness as well for a "sesame bagel with veggie".

Granted, an actual "good" cup of coffee isn't hard to find here in Berkeley, but

1) there are no places lower down the quality ladder like Dunkin Donuts where convenience (and the biggest caffeine bang for the buck) is a priority
2) there are just too damn many coffee shops here (more pubs please)

For Christ sakes, there is a Dunkin Donuts in the Santiago (Chile) airport.


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